Verner Panton, a design revolutionary, once said, "You sit more comfortably on colours you like." A statement that seems to disregard logic, and focus strictly on the intangible relationships which dictate preferences.
So what does this statement say about design, and more importantly, how can YOU apply this to your online marketing strategies?
The answer is an investment in user experience: understanding how design can impact cognitive science and drive decisions. Here are a few stories around Panton's designs and the insights they lend in creating successful online user experiences today.Why invest in UX?